the company’s forecast is 2016 fiscal year sales will increase 3%-4%. &quot 触目伤怀的意思

WAL-MART’s worst performance in 35 years: only by closing shop can not solve the problem, the worst performance in 35 years! WAL-MART alone can not solve the problem of the closed shop in February 18th, WAL-MART released a performance report for the world’s largest retailer created the worst performance record, as of January 31st 2015 fiscal year operating income fell 0.7%, to $482 billion 100 million (about 3 trillion and 143 billion 244 million yuan), according to S& P Capital IQ data; data analysis firms statistics, this is the company’s first annual sales decline since 1980. The performance factors that lead to disaster including competition, electricity providers a strong dollar and UK Asda stores (Asda) loss factor etc.. For example, WAL-MART continues to be challenged by the Amazon (Amazon) in the field of e-commerce, e-commerce business in the fourth quarter sales increased by 8%, the growth rate slowed for five consecutive quarters. By contrast, Amazon’s quarterly sales grew by 26%. WAL-MART attributed it to poor market performance in the UK, China and Brazil. In addition, WAL-MART lost its Asda supermarket chain in the UK and closed 115 stores in Latin america. Chain store sales in the United States continued to grow for six consecutive quarters. In February 19th, WAL-MART lowered the 2016 fiscal year sales growth outlook, saying revenue will be relatively flat, and four months ago, the company’s forecast is 2016 fiscal year sales will increase 3%-4%. "New York Times" quoted retail consulting firm Conlumino analyst Neil Saunders said, the fierce competition and consumer habits change to WAL-MART’s position has changed, WAL-MART share in the US retail economy is 9.2%, but five years ago the figure was 9.9%. In view of the impact of online business, WAL-MART needs to make greater efforts to maintain its retail first position. In the past year, WAL-MART in the upgrading of chain stores and improve a lot of capital investment in the field of e-commerce sales, is designed to withstand from Amazon and other electricity supplier companies, Kroger Co (Kroger Co.) and other department store operators and Dollar General and other small retailers competition pressure. However, the result of this approach is that its profitability is impaired, WAL-MART’s fourth quarter net profit fell by 7.9% to 4 billion 570 million U.S. dollars (about 29 billion 796 million yuan). But WAL-MART CEO Dong Minglun (Doug McMillon) wants to profit for performance, he said that the plan is beginning to work. After a long decline, WAL-MART’s same store sales have increased for six consecutive quarters, but the growth rate is only 0.6%. WAL-MART’s fourth quarter to shop shopping customers increased by 0.7%, rising for fifth consecutive quarters. In addition to sacrificing profits, WAL-MART stops by closing stores. In January 15th, WAL-MART announced that it would shut down 269 stores around the world, including 154 local stores and 115 overseas markets. Waugh

沃尔玛业绩35年来最差:只靠关店解决不了问题了   35年来最差业绩! 沃尔玛只靠关店解决不了问题了   2月18日,沃尔玛发布的业绩报告让这个全球最大零售商创造了其业绩最差记录——截至1月31日的2015财年年度营业收入下滑0.7%,至4821亿美元(约合31432.44亿元人民币),据S&P Capital IQ data数据分析公司统计,这是该公司自1980年以来的首个年度销售下跌。   导致这次业绩灾难的因素包括电商的激烈竞争、美元走强以及英国阿斯达门店(Asda)亏损等多方面影响。例如,沃尔玛在电子商务领域不断受到亚马逊(Amazon)的挑战,电商业务在第四财季销售增幅8%,增速连续五个季度放缓。相比之下,亚马逊季度销售则增长了26%。沃尔玛将其归结于英国、中国和巴西市场表现不佳。   此外沃尔玛旗下英国Asda连锁超市发生亏损,还在拉丁美洲关闭115家门店。美国连锁店销售则实现连续六个季度增长。   沃尔玛在2月19日下调了2016财年销售增长展望,称营收将“相对持平”,而在四个月前,该公司作出的预测是2016财年销售额将增长3%-4%。   《纽约时报》援引零售咨询公司Conlumino分析师Neil Saunders表示,竞争激烈以及消费者习惯发生变化令沃尔玛的地位也发生了变化,沃尔玛在美国零售经济中的份额是9.2%,而五年前这个数字为9.9%。鉴于线上业务的影响,沃尔玛需要作出更大的努力来维持其零售第一的地位。   在过去一年,沃尔玛在升级连锁店和提高电子商务销售额等领域中投入大量资金,目的是抵御来自于亚马逊等电商公司、克罗格公司(Kroger Co.)等百货运营商以及Dollar General等小型零售商的竞争压力。但是,这种做法的结果是其盈利能力受损,沃尔玛第四财季净利下降7.9%至45.7亿美元(约合297.96亿元人民币)。   但沃尔玛首席执行官董明伦(Doug McMillon)想以利润换业绩,他表示,上述计划正在开始奏效。在经历了长期的下滑以后,沃尔玛的同店销售已连续六个季度实现增长,但增幅仅为0.6%,沃尔玛的第四财季到店购物的顾客人数增长了0.7%,连续第五个季度上升。   除了牺牲利润,沃尔玛还通过关店止损。1月15日,沃尔玛对外宣布将在全球范围内关闭269家店铺,其中美国本土门店154家,海外市场115家。   沃尔玛中国相对表现较好。2015-2016财年第四季度其中国市场销售额增长0.3%。在快速消费品类,沃尔玛中国已连续12个季度实现大卖场市场份额的增长。沃尔玛中国持续增长得益于新店开业和门店升级改造所带来的业绩提升。   根据沃尔玛中国1月22日发布的2016年度工作计划,除继续加大门店扩张、促进门店改造升级、完善配送体系、增进品牌及供应商战略合作外,沃尔玛中国还将跨界自持购物中心、推广自有品牌、完善进口商品产地直购等工作,并开始在自贸区试水跨境电商平台。0赵晓娟界面记者 进入【新浪财经股吧】讨论相关的主题文章: